New media technologies are changing the panorama of traditional
media and are being hastily adopted world-wide to join global
communications and catch up with advance countries in scientific and
economic development. Many of the traditional means of delivering
information are being slowly superseded by the increasing pace of
modern technological advance. Almost every conventional mode
of media and information dissemination has a modern counterpart
that offers significant potential advantages to journalists seeking
to maintain and enhance their ‘freedom of speech’. New media
technologies have been described as tools to strengthen and weaken
social democratisation, and to liberalise and control information flow.
Excessive generalisations like techno-positivism, techno-neutralism
and techno-negativism often fail to take into account various
differences in the social environment where such technologies operate.
As Sussman [5] noted, the nature of new information technologies
entails pluralism, diversity and two-way interaction and thus reduces
the potential for monolithic, centralised information control and
direct or self-imposed censorship. If democratic communications are
the basis of any democratic culture and political system, changes in
such communications, brought about by new technologies, should also
be expected to affect a country’s culture and political systems. Today,
many governments world over are worried more than ever about the
political consequences of the new media penetrating their countries.
They give a strong warning over the wide spread use of new electronic
media, especially satellite TV broadcasting and insist that if we do not
act resolutely and effectively now, the US and other Western countries
may achieve their goals of disintegrating by transborder broadcasting
and other new media technologies, just as they did to the USSR and
other Eastern European countries’[6].
New media technologies are changing the panorama of traditionalmedia and are being hastily adopted world-wide to join globalcommunications and catch up with advance countries in scientific andeconomic development. Many of the traditional means of deliveringinformation are being slowly superseded by the increasing pace ofmodern technological advance. Almost every conventional modeof media and information dissemination has a modern counterpartthat offers significant potential advantages to journalists seekingto maintain and enhance their ‘freedom of speech’. New mediatechnologies have been described as tools to strengthen and weakensocial democratisation, and to liberalise and control information flow.Excessive generalisations like techno-positivism, techno-neutralismand techno-negativism often fail to take into account variousdifferences in the social environment where such technologies operate.As Sussman [5] noted, the nature of new information technologiesentails pluralism, diversity and two-way interaction and thus reducesthe potential for monolithic, centralised information control anddirect or self-imposed censorship. If democratic communications arethe basis of any democratic culture and political system, changes insuch communications, brought about by new technologies, should alsobe expected to affect a country’s culture and political systems. Today,many governments world over are worried more than ever about thepolitical consequences of the new media penetrating their countries.
They give a strong warning over the wide spread use of new electronic
media, especially satellite TV broadcasting and insist that if we do not
act resolutely and effectively now, the US and other Western countries
may achieve their goals of disintegrating by transborder broadcasting
and other new media technologies, just as they did to the USSR and
other Eastern European countries’[6].
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