Adidas is headquartered in Herzogenaurach, Germany and trades as an American depositary receipt (ADR) in the United States. The company boasts a market capitalization approaching $19 billion and trailing 12-month revenues over $16 billion. The stock ended 2015 priced around $48 per share and with a price-to-earnings (P/E) ratio just over 8. The stock ended 2015 near its 52-week high, which was approximately $50 per share. It also yields a dividend around 1.8%.
Adidas has a more established market in European countries. The Adidas Group also owns two other widely recognized names in athletics: Reebok and TaylorMade. While Adidas was initially known as a soccer brand, its ownership of these other brand names establishes it as a truly diversified player in athletic apparel and goods.
Adidas expects to grow its top-line revenue by 15% annually through 2020. It plans to create this growth through investments to increase its speed of new products to market, which will allow the company to adapt more quickly. It also intends to invest strategically in marketing in growing urban cities across the globe, as the company recognizes the movement of population, particularly younger and more athletic segments of the population, to urban areas.
Read more: Adidas Vs. Nike Vs. Under Armour: Which for 2016? (NKE,UA) | Investopedia http://www.investopedia.com/articles/markets/012616/adidas-vs-nike-vs-under-armour-which-2016-nkeua.asp#ixzz4Ngf1p1y0
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