[To] All Sony Group Employees
--PRESS RELEASE--
Sony and FIFA announce further 4K coverage of the 2014 FIFA World Cup(TM)
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- footage to be included in the Official FIFA Film in 4K -
Tokyo, Japan --- Sony Corporation and FIFA today announced that they will collaborate on a range of 4K initiatives at the 2014 FIFA World Cup(TM), including production of the Official 2014 FIFA World Cup(TM) Film in 4K Ultra HD, and produce three full matches in 4K to further promote the growth of 4K content. World football's flagship event will be held in Brazil from 12 June to 13 July.
Sony, an official FIFA Partner, offers a wide array of 4K products ranging from broadcast and professional solutions, to 4K-compatible consumer products such as TVs, home theatre projectors and video cameras, and provides unique and comprehensive 4K live production solutions, from shooting and production to viewing. Through the following joint initiatives, Sony and FIFA aim to further accelerate the expansion of the 4K viewing experience:
*Access press release for more details