over the past 20 years, Vietnam’s tourism sector seems to have been led by a ‘big is beautiful’. But it rarely is. Huge investments have been the prize most provinces have sought. Most other priorities have been neglected. Prime Minister Nguyen Tan Dung has plan plan to set up a $100m tourism fund to promote the country. Worst of all is the destruction of the thing that makes Vietnam’s towns and cities interesting to many foreign visitors