Top 10 Surprising Spa &
Wellness Destinations
2014 Trends Report: Top 10 Surprising Spa & Wellness Destinations
When one thinks spa vacation, a few select destinations immediately come to mind: Italy, Thailand, Turks and Caicos... sound familiar? But savvy spa-goers are pushing back against the "been there, done that"travel mentality and demanding more exotic destinations and indigenous experiences to stamp on their spa passports, thereby spawning a significant new industry trend: a map of new spa and wellness settings to explore that extends beyond the normal hotspots.
Look for emerging spa and wellness markets found in countries people may not have previously considered - countries that may have had troubled histories, poor economies, natural catastrophes, etc. The magnitude of this trend lies in its ability to prompt a changed perception of each country, instigating a "wellness halo" that can provide a brilliant tourism growth tactic, project safety and generate great press; the debut of one new property - Nicaragua's luxury Mukul Beach, Golf & Spa is a prime example - single-handedly delivers potential to rejuvenate a nation that may have a seemingly bad rap.
It's not such a small spa world after all.