Each of these is important. Some may be may be more critical to one venture and not another, but all of them have a considerable role in assisting new venture success. The fifth designation, proximity to universities, is noteworthy in two respects. In many start-ups, particularly where new inventions or technologies play a dominant role, these institutions can make a significant contribution to successful start-up through research, coming up with problem solutions—blending of plastics and lead in the case of a protective plastic form for cellular phones—and engineering support. Another benefit of the university is its business school and the availability of consulting services in terms of marketing, production systems, computer driven MIS and accounting advice.