Another group of people who work behind the scenes and are part of keeping the event on track is the financial team, which ll’acks expenses and incomes according to the budget, recording materials purchased and assets and facilities created. For most events, financial considerations revolve around costs and potential profits. Events that involve the expenditure of public money should have transparent accounting to avoid criticism from the community and media as well as allegations of issues such as misappropriation of funds. At private events such as birthday parties, anniversaries or weddings, the cost will determine the event programme, with the most affordable being picked. Many events, though, look to generate profit. Capital investment may be required through the building of venues and infrastructure with fixed, variable and running costs from contracted services. Revenues can be generated by ticket sales but also through sponsorship and barter, government support, television rights as well as also sources such as merchandising and awarding concessions. A situation that should be avoided is going over budget. A prudent budget should reflect these possibilities and be regularly updated to see that it is on track. Events can go over budget due to poor initial estimation, additional programmes being requested by the client, unexpected increases in costs, or withdrawal of a revenue source such as a sponsor. The challenge will be finding ways and sources to cover the additional costs.