The new Louis Vuitton advertising campaign conjures the original spirit of travel for the next generation: the allure of the unknown, the thrill of exploration, the wonder of discovery.
On this latest expedition – described by its stylist Carine Roitfeld as “a journey to the extremes of elegance” – the two intrepid travellers embodied by models Karen Elson and Edie Campbell, are accompanied by three iconic Louis Vuitton bags: the Speedy, the Keepall and the Neverfull. It was only natural that, for this new adventure, Louis Vuitton should select its emblematic Monogram canvas, created by Georges Vuitton in 1896, as the perfect travel companion.
Both models carry their bags with the same easy insouciance with which they wear Louis Vuitton’s intricately embellished Spring/Summer 2014 collection in the South African bush – a spirit of freedom that underlines the modernity of this new campaign. Never ask for directions; just be where you are.
"Karen Elson and Edie Campbell are two young women travelling in a very personal, but not necessarily narrative way. Working without any layouts or prefixed ideas allowed us to create spontaneous and real situations. The result is charming and natural." Peter Lindbergh (photographer of the campaign).