Thailand is world-renowned for its various and vast tourism assets which makes it a major tourism destination, especially in APAC (ranked 4th in APAC in terms of tourist arrivals)
The tourism sector is vital to Thailand's economy, contributing 19% towards of GDP and 14% of employment
Thailand's tourism market has been growing steadily but suffered a decline in 2014 due to political instability in early 2014
Spend per tourist has been increasing (+4.3% '10-'15 CAGR), while length of stay is declining (10 to 9.8 days)– Majority of spend is on accommodation and shopping (54% of total spend)
Majority of inbound tourists are from China, Malaysia and Russia – Top five countries make up 45% of tourist arrivals
The government actively develops the tourism sector, but several challenges persist