Halls is celebrating its 50 years presence in Thailand to drive higher consumption frequency by inviting Thai consumers to reconnect in the anniversary and reward them to talk about the brand. The 50th anniversary is a commemoration of Halls’ journey into becoming the most-loved candy brand in Thailand it is bringing back the memories of the communications, activations, and innovations in the past, and transforming them into an engaging campaign that would inspire consumers to love the brand even more.