In this study, effects of factors of internal marketing on
components of organizational commitment in four and five star hotels
in Cappadocia were analyzed. Factor analysis was conducted to identify
the factors of internal marketing in hotels. The results of the factor
analysis yielded seven factors including internal marketing which were
named as job satisfaction, internal communication, rewards,
cooperation-integration, job conditions, empowerment and motivation.
Furthermore, according to employees, the findings of this research
suggested that communication, rewards and cooperation-integrationfactors had a positive effect on affective commitment. Similarly,
cooperation-integration, internal communication, rewards and
motivation factors have a significant positive effect on normative
commitment. The present findings are consistent with previous studies
[34 and 36]. Unlike previous studies, motivation factor has a
significant positive effect on continuance commitment.