It is the knowledge the customer has about products, suppliers and markets. In order to interact mutually with the
customer, this knowledge can be collected to stabilize a continuous improvement. For example, development of new
products and services improvement, are included in these improvements. At the same time, knowledge from
customer should be regarded to produce innovation in services and products, generate ideas and continuously
improve products and services by the organizations. Capturing customer knowledge and involving customers in the
innovation process can be achieved in several ways. For example, costumer knowledge about products, and
suppliers can market trends through a feedback mechanism can be used to provide systematic improvement and
innovating products [11].