generate alternative future goals and plans to achieve them
goals-targets or ends the manager wants to reach
should be specific, challenging, and realistic
should be acceptable to those charged with achieving them
plans-the actions or means intended to achieve goals
identify alternative actions, needed resources, and potential obstacles
single use plans-designed to achieve goals that are unlikely to be repeated in the future
standing plans-designed to achieve an enduring set of goals
contingency plans-actions to be taken when initial plans fail or if events in the external environment require a sudden changeAn