Telco B enters a new geographic market and wants to grow its wireless customer
base. Telco B is ready to enroll customers with lower credit scores, in contrast
to its usual practice. Based on historical data for similar circumstances, Telco B
expects that 15% of the amounts billed will not be recovered (i.e. on average,
customers will pay 85% of their bill). Based on the assessment of the facts
and circumstances related to this market, Telco B determines that it expects to
provide a price concession and accept a lower amount of consideration from
its customers.