Nescafé has brought customer relationship management for sales by analyzing the needs and behaviors of customers. Developed products need to go through sale with pricing of marketing and Nescafé does advertising through various channels for customer acknowledge, whether the advertising is about a new product, campaigns or for various promotions.
Currently, people drink Nescafé instant coffee in its varieties of flavors over 5500 cups per second around the world. Nescafé is sold in over 180 countries, as they also focus on the growth of Nescafé in the future to maintain its leading position in the coffee market. For the convenience of customers, Nescafé has sold its products through various channels whether it is in supermarkets, local convenience stores or on the countryside.
To create customer loyalty to the brand, brand awareness and brand leadership in the market, he key is to analyze marketing, price, location of sales, advertising, etc. The 4Ps are primarily used to help in this aspect.