mations, whereas the V2Hu-fresh samples were produced industrially,
which gave them a more uniform appearance. Both bloomed
filled chocolates were disliked by the consumers, although the dislike
of the Hungarian consumers was significantly lower than the
dislike of the Belgian consumers. When taking into account that
the liking of the fresh filled chocolates was also higher for the Hungarian
consumers, it shows that Hungarian consumers made more
use of the range of the evaluation scale than did the Belgian consumers.
Belgian consumers tended to use the middle part of the
scale and rarely scored in extremes.
The trained panel. As the aim of the research was to find out which
sensory attributes drive consumer preferences, the filled chocolates
that were evaluated by the consumer, were also characterized
by the trained panel. To determine the target values of the sensory
attributes necessary for the HOQ, the most preferred filled chocolates
(V2Hu-fresh) were evaluated by the trained panel (Table 4).