Florence Hernandez-Ramos believed that KUVO's ultimate challenge was market¬ing. KUVO's 1996 budget allocated $35,000 for marketing, most of which was expected to pay for membership premiums such as mugs and T-shirts. Despite the obvious lack of money to support fund-raising efforts, all of the department heads expressed confidence as they set to work oil a marketing plan for the remainder of the year. Florence Hernandez-Ramos looked at the latest returns and wondered if the sta¬tion would be able to meet its upcoming expenses. She hoped they were headed in the right direction.
(If time permits, we suggest visiting KUVO's Web site at www.kuvo.org.)