Strength
1. Operates 5,790 convenience stores under the 7-Eleven trademark in Thailand, which is the 3rd largest number of stores worldwide, after the US and Japan
2. Significant presence in online selling
3. High brand awareness and customer loyalty
Weakness
1.Highly imitable business model
2.Increasing operating costs
3.Variability in quality of services rendered across different stores
Opportunity
1.See extensive growth through the 7-Eleven convenience store formats in emerging economies
2.Enter into strategic alliances
3.Promote sales through its line of private brands
4. Rising middle class
Threats
1.Downfall of the global economy
2.Rising competition from other international retailers
3.Rising cost of food articles and fuel