What information do I need?
„XExisting Markets¡Vcustomer needs already being served by one or more companies; information may be readily available
„XPotential Markets
¡ELatent (potential) market¡Van undiscovered market; demand would be there if product was there
¡EIncipient (emerge) market¡Vmarket will emerge as macro environmental trends continue
ľWhy do I need this information?