As the online service grew, Tesco dorect was renamed Tesco.com. By 2005, Tesco.com had become the largest e- grocer and most profitable e-retail business in the would with turnover reaching 719 and sales up by 24 per cent over the previous year. Each week, over 150000 deliveries were made to homes in the UK, and at Chrismas 2004, nearly 750000 customers chose to have their groceries delivered to their home. Tesco is now credited with inventing the successful formula for purchasing groceries on the internet. In 2002, Tesco struck a deal in the United States with safeway US to use the Tesco system and expertise to launch a similar home-shopping service, Groceryworks.