Hosting Your Video
As of July 17th, there’s been spotted a change in how videos are displayed in search results, as Google is no longer showing video snippets for most of the brands and YouTube. Video snippets are one of the most popular forms of video content known to increase clicks and getting pages ranked highly. As a result of this, lots of blogs are suggesting to move all your videos to YouTube to get snippets and that way improve your SEO. We are all aware that YouTube is the most popular video hosting service but a successful SEO strategy is all about building an authoritative domain that you own and control. So if you don’t want to compete with your product videos on YouTube, the right decision would be not putting your video there. If you want your video to end up being found in search engine results (SERPs) for a specific term, it would be better to host on a different platform that gives you more control over the ownership of your video. When embedding your videos on your web page, use online video platform to brand your video content and improve your SEO, as Custom SEO embed code influences your own site instead of YouTube. Videos for conversion should be self-hosted or hosted with a secure third-party solution because they should be used to get rich snippets and drive additional traffic to the “money pages” of a website.