The difference between selling and marketing is very simple. Sellingfocuses mainly on the firm’s desire to sell products for revenue. Salespeo-ple and other forms of promotion are used to create demand for a firm’scurrent product(s). Clearly, the needs of the seller are very strong. Mar-keting, however, focuses on the needs of the consumer, ultimately benefit-ing the seller as well. When a product or service is truly marketed, theneeds of the consumer are considered from the very beginning of the new-product development process, and the product-service mix is designed tomeet the unsatisfied needs of the consuming public. When a product orservice is marketed in the proper manner, very little selling is necessary be-cause the consumer need already exists and the product or service is merelybeing produced to satisfy the need.