This means that like Fitzsimmons and Fitzsimmons’s (2004) comments on managing service organizations, operations, marketing and HRM functions in H&T, organizations need to be very closely integrated. Compared to manufacturing firms, this certainly requires that a different managerial approach, organizational structure, and culture must be developed and maintained in H&T organizations.
comments on managing service organizations, operations, marketing and HRM functions in H&T, organizations need to be very closely integrated.