This report is attentive on recognizing the publicizing elevations, marketing, toolsand social media trends that are being applied in the New Zealand’s chocolatesector. This report is also intensive on the current marketing doings of Nestle KitKat in New Zealand and the concerns and rivalry the brand is fronting which in(turn spectacles the barricades that Kit Kat as a brand is facing and how that mayor may not directly impact on the sales of Kit Kat in all conte$ts of New Zealandmarket. @eyond the mere Kit Kat’s marketing strategies, this research reportclima$es and recogniAes how Nestle Kit Kat changed and prompted its own development oer time. The final part of this research will be to discuss and develop insight into the future of Nestle Kit Kat’s marketing strategies and howthese strategies can provide new means for Nestle to increase its sales figures in New Zealand market. This research topic was chosen to gain an insight into anindustry that has had to be innoatie and creatie.