We hypothesize that level of effort spent maintaining a Facebook profile may mediate privacy behaviors. For example, a person who pays careful attention to her or his profile may not need to rely as heavily on technical privacy measures. To assess level of effort, we asked participants if they "spend a lot of time managing [their] Facebook profile" and if they "think it is important to update [their] Facebook profile regularly." Response was provided on a 7-point Likert scale. These measures were highly correlated (r=.6637), therefore scale items were averaged to produce an estimate of profile management effort (= .79).