As in much of Asia, dark SKIN is equated with outdoor labor conditions and the lower classes, but, contrary to the view in Western countries, it is not connected to slavery.[6][7] Open displays of blackface in Thailand are prevalent and tolerated, and considered funny. A Dunkin Donuts blackface ad aired on television in 2013, causing a stir in Western media, which was met for the most part with incomprehension in Thailand. "The issue, says Thai cultural commentator and writer, Kaewmala (a pen name), is that the ad may be controversial but it’s not a comment on black people in general, it’s about concepts of beauty and social snobbery in Asia."[8] As most Thai people traditionally have never encountered people of African descent personally, prejudice towards, and stereotypes of people of African descent were handed to Thais through movies from the West.[9] Common brands featuring people of African descent include mops, toilet brushes and tooth paste.[10][11]
Although Thailand was never colonized by Western powers, it too has incorporated certain Western ideals concerning beauty. Prior to contact with the West, Indian culture permeated the early civilizations of Southeast Asia, which included the ideal of fair skin over darker skin. The 20 million strong Isan population for instance, many of whom are of Laotian and Khmer descent, traditionally had darker skin and studies show that many therefore view themselves as less "beautiful" than those with lighter skin. Skin whitening products have proven increasingly popular in most of Asia, including Thailand, and are marketed in such a way as to promote white skin as being beautiful and desirable.
As in much of Asia, dark SKIN is equated with outdoor labor conditions and the lower classes, but, contrary to the view in Western countries, it is not connected to slavery.[6][7] Open displays of blackface in Thailand are prevalent and tolerated, and considered funny. A Dunkin Donuts blackface ad aired on television in 2013, causing a stir in Western media, which was met for the most part with incomprehension in Thailand. "The issue, says Thai cultural commentator and writer, Kaewmala (a pen name), is that the ad may be controversial but it’s not a comment on black people in general, it’s about concepts of beauty and social snobbery in Asia."[8] As most Thai people traditionally have never encountered people of African descent personally, prejudice towards, and stereotypes of people of African descent were handed to Thais through movies from the West.[9] Common brands featuring people of African descent include mops, toilet brushes and tooth paste.[10][11]Although Thailand was never colonized by Western powers, it too has incorporated certain Western ideals concerning beauty. Prior to contact with the West, Indian culture permeated the early civilizations of Southeast Asia, which included the ideal of fair skin over darker skin. The 20 million strong Isan population for instance, many of whom are of Laotian and Khmer descent, traditionally had darker skin and studies show that many therefore view themselves as less "beautiful" than those with lighter skin. Skin whitening products have proven increasingly popular in most of Asia, including Thailand, and are marketed in such a way as to promote white skin as being beautiful and desirable.
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