P: Publics: you might need to address include your target audience (let's say low-income women age 40 to 65), the people who influence their decisions like their husbands or physicians, policymakers, public service directors at local radio stations, as well as your board of directors and office staff.
P: Partnership: could be cultivated with local or national women's groups, corporate sponsors, medical organizations, service clubs or media outlets.
P: Policy: aspects of the campaign might focus on increasing access to mammograms through lower costs, requiring insurance and Medicaid coverage of mammograms or increasing federal funding for breast cancer research.
P: Purse String: may be governmental grants, such as from National Cancer Institute or local health department, foundation grants or an organization like American Cancer Society.