Marketingmix – 4 P’s: multi usable
McCarthy’s 4 P’s are especially relevant in the marketing of consumer goods (B2C), such as supermarket products or durable goods like white goods and cars. Nevertheless, the marketingmix (4 P’s) are also used for B2B. For example, stationery supplies for companies, in which the 4 P’s are used in the best possible way.
Organizations often wish to use the marketing mix in order to deploy their marketing strategy as effectively as possible. In the 1960s, the American marketeer, Jerome McCarthy, provided a framework by means of the marketingmix – 4 P’s. The 4 P’s include Price, Promotion, Product and Place. According to McCarthy, marketeers can draw up a good marketing plan and improve operating results visibly by using the right combination and variables.