Transparency
We undertake to be transparent in all our professional contacts with external stakeholders. In practice, this means we will identify our client in proactive external professional contacts and materials produced or distributed for a client.
When our work involves financial support to individuals or organisations for their role in events or initiatives that we organise, we will be transparent about the funding.
Sometimes we establish coalitions on behalf of clients to work on specific issues. Whenever we do so, we undertake to be transparent about the purpose of the coalition and principal funders.
Honesty
We undertake to be honest in all our professional dealings, including all external professional contacts. We undertake never knowingly to spread false or misleading information and to take reasonable care to avoid doing so inadvertently.
We also ask our clients to be honest with us and not to request that we compromise our principles or the law.
We take every possible step to avoid conflicts of interest.
Confidentiality
We undertake not to disclose any confidential information provided to us in the course of our work for clients, unless explicitly authorised to do so or required by governments or other legal authorities. All Burson-Marsteller employees or agents are contractually obliged to respect this undertaking on all internal matters.
We store and handle confidential information so as to ensure that only those who are working with the information have access to it.
We advise our clients to uphold all these values in their own external contacts related to the advice we provide them.