Factors influencing to the decision to use a debit card
A debit card is a special good. It have characteristic of a tangible goods because when the customer registers to have a debit card, he or she is provided a plastic card, but it is also 18 intangible, because the main function of the card is services provided for the cardholder. The factors influencing the decision to use the card therefore are based on the characteristics of the debit card.