In 1998. Apple CEO Steve Jobs took note that their products integrated with very few of the industry standard peripherals, operating systems, and applications, threatening isolation. Jobs decided to adjust their business strategy to focus on product differentiation with offerings that were user friendly, attractively designed, well supported, and comprehensive using Apple products that address specific user needs. The iMac, introduced in 1998, had these qualities and was the catalyst for a turnaround in the company's performance.