In all these activities, creative participation and involvement of tourists is stimulated by formative learning through attending thematic workshops, or by multi sensory and emotional stimulation associated with well-defined experiences (Ferrari et al., 2008). The more learning and censorial stimulation are co-present in the same experience, the more the experience will be unique, attractive and creative, contributing also to making the tourist a ‘prosumer’ of their own holiday (Richards & Wilson, 2006). Halfway between producer and consumer, the creative tourist contributes personally to the making of their own holiday experience, because the way in which everyone understands, interprets and lives information, incentives, feelings and emotions is unique and original.