“I think that’s what he’s doing at the moment. He has recognized that they’ve probably gone a little bit too far in how they’re dealing with customers,” Walsh said.
“I’m not a real fan of marketing, but O’Leary has done something that is exceptional. He has managed customer expectations like nobody else I’ve seen.
“The expectation on a Ryanair flight is that you’ll get absolutely nothing, and therefore he matches the expectation. … He has promised exactly what you get – you get nothing – and you consistently get what he has promised, and from time to time, you may get a smile. I’ve seen people get off Ryanair flights and go, ‘It really wasn’t all that bad.’”