If Not The New York Times, Then What?
In June 2007, only a few weeks after Fuhrer first learned about KenKen, Shortz
formally pitched the puzzle as a potential new addition to the NYT puzzle page. He
reflected,
Anything that The New York Times does must have its own spin. It must be more
intellectual, more cultural, more interesting. Our crossword, for example, is tougher
than just about anyone else’s. The challenge with Sudoku was that The Times could do
nothing with it after it became a craze. Including it wouldn’t allow the paper to stand
apart, and those working at the paper didn’t just want to jump on the bandwagon. I
was told, “If anything else comes along that you think would be appropriate for The
Times, tell us.” I thought KenKen might fit the bill.
Despite his enthusiasm, Shortz was promptly turned down. This first, but significant,
setback left Fuhrer uncertain about where to move next. After a few ensuing months
without progress, he decided to share the puzzle, over dinner, with a friend who published
magazines. It was at this dinner that KenKen again began to move forward.
If Not The New York Times, Then What?In June 2007, only a few weeks after Fuhrer first learned about KenKen, Shortzformally pitched the puzzle as a potential new addition to the NYT puzzle page. Hereflected,Anything that The New York Times does must have its own spin. It must be moreintellectual, more cultural, more interesting. Our crossword, for example, is tougherthan just about anyone else’s. The challenge with Sudoku was that The Times could donothing with it after it became a craze. Including it wouldn’t allow the paper to standapart, and those working at the paper didn’t just want to jump on the bandwagon. Iwas told, “If anything else comes along that you think would be appropriate for TheTimes, tell us.” I thought KenKen might fit the bill.Despite his enthusiasm, Shortz was promptly turned down. This first, but significant,setback left Fuhrer uncertain about where to move next. After a few ensuing monthswithout progress, he decided to share the puzzle, over dinner, with a friend who publishedmagazines. It was at this dinner that KenKen again began to move forward.
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