3.1.2 The Japanese vehicle manufacturing
industry: NAC is one of the major companies
manufacturing vehicles in Japan, a nation
committed to engineering perfection. The
Ministry of International Trade and Industry has
declared success in this industry sector a national
goal and encourages the development of export
markets. The domestic market for vehicles has
been soft. The global industry is highly
competitive, with manufacturers from numerous
countries competing intensely for sales to
purchasers. Some of NAC’s domestic
competitors have established both assembly and
manufacturing plants in foreign markets; notably
in the United States.