Text by PFEIFFER LAB
Pfeiffer Lab is a multi-disciplinary design firm working at the intersection of product design, sustainability, material science and branding. Founded by award-winning designer Eric Pfeiffer, the studio is dedicated to the design and future of the everyday objects in our lives. Simplicity and sustainability guide a design process that strives for useful and essential forms with a strong story connecting products to the public. Pfeiffer’s reductive approach relies on the beauty and honesty of a product’s material, revealing its necessity. It is this pure design ethos, coupled with a casual west coast sensibility that results in timeless objects rooted in a deep understanding of usability, and manufacturing.