The term customer-oriented behavior is referring to
particular behavior exhibited by individuals during service encounters and such behavior will lead to satisfying customers [1]. It is the customer-oriented behavior which is essential in fulfilling customers’ needs and interests by delivering proper solutions. Scholars have specifically defined customer-oriented behavior as understanding customers’ needs, assisting customers to attain their goals and influencing customers by providing information and assistance 2 Customer-oriented behavior is also viewed as
employee’s predisposition or tendency to meet customer needs in a workplace context [3].It is a main determinant of customer overall satisfaction in order to create a long-term profitable organization