The market that Kodak operates in is subject to rapid technological change, and to compete effectively,
the company should continually introduce new products that achieve market acceptance. Due to
changes in technology and customer preferences, the market for traditional film and paper products and services is in decline. The introduction of products using new technologies or the adoption of
new industry standards can make existing products, or products under development, obsolete or
unmarketable. Unless the company adapts the latest emerging technology in the market and
introduces new products and services, its business may be adversely affected.
Eastman