1. It’s personal: For everyone, everywhere, any time, in your own way 25
2. It’s interactive: Easy-to-use templates make it simple at any age 26
3. It’s global: The Web owned by no one, but used by almost everyone 27
4. It’s instant: Just in time, when you need it, as you need it 28
5. It’s mainly free: Or nearly free: often one low-cost click at a time 29
6. It’s easily shared: The new world of collaborative networks 30
7. It’s co-creative: To link your talents with multi-talented teams