Lazy Oaf is my fashion label that I set up eleven and-a-half years ago from my dad’s garage. We design and create men’s and women’s streetwear that is all heavily print focused. The label and designs are mostly inspired by me being a teenager in the 90s, it is bold, bright, irreverent.
Humour and eccentricity seem central to the Lazy Oaf philosophy. How do you balance keeping things “weird” and true to the LO vision in the notoriously fickle world of fashion?
It is quite hard, as you always question and second-guess yourself. I try to make things that make me or my friends smile… or I can see them wearing it. I don’t want to make something that fits a trend.
Who are the designers, artists, pop icons and musicians who inspire you?
I love anything cartoony from the 80s/90s and I like artists like Leslie Hall, comedy such as It’s Always Sunny in Philadelphia and I like to keep a toe in the illustration world.
Lazy Oaf seems to love entertaining (from live drawing events to parties). Are you a good cook? A good host? Do you also entertain at home?
I love cooking, I am definitely a feeder. My special is meatballs and spaghetti. I like to use chilli so be warned! I also flit around as a hostess; I prefer to go to other people’s houses as I feel more relaxed and less like an irrational Monica person.