In this study, we answer the above call for research by exploiting a unique database to which we obtained access.Our research site uses customer satisfaction measures obtained from the same customer population by two different consulting firms, one of which gathers its measures at three different points in time. The company from which we obtained these data is a large privately-owned home builder (hereafter referred to as “IJK Homes” or “IJK”). One of the consulting firms that gathered customer satisfaction measures for IJK is a large, well-known, national consumer sentiment survey research firm (hereafter “NF”) that collects customer satisfaction data across a wide range of industries. This firm administers its survey questionnairesin the second quarter of each calendar year to those whohave purchased homes in the prior calendar year. Theother survey research firm (hereafter “BF”) is a small,boutique firm that focuses on the homebuilding industry.BF measures customer satisfaction at three differentpoints in time—30 days, 5 months, and 11 months afterthe purchase of the home. These data allowed us to testthe effects of measurement timing on the informationcontent of customer satisfaction measures, while holdingthe setting constant