As an epilogue we should note that Sitkin & Weingart instrument did not stand the test of time. Despite the wide citation of their work (see footnote 1), only two papers (Mital & Ross, 1998, and Kuvaas & Selart 2004) used their instrument. However, none of these papers used it as a measure of risk perception! Mital and Ross (1998. p. 312) used the (three item version of the) instrument as a measure of issue interpretation, defined as assessments about the degree to which an issue represents a threat or an opportunity (Mital & Ross, p. 299). And interestingly enough, Kuvaas and Selart (2004) used it as a measure of global evaluation (see p. 202). It seems that in a peculiar way Sitkin and Weingrat measure finally came to assess what it validly can assess. Nevertheless, we note that the research that was based on the early conclusions that were derived from SW use of this instrument proliferated (see footnote 2). Thus, it may be the case that even though the literature indeed does not use the measure, it nevertheless continues to develop the ideas derived from it