Because our perception of failure is what we need to overcome. Failure is NOT a bad thing. It's actually a wonderfully productive blessing -- that will guide us in the right direction. If you know that something doesn't work, you're going to get smarter, so that the next time you try -- you know what NOT to do. Why do you think that failing is a bad thing? Maybe it's a blow to your ego -- but pride is for the birds. Failure is a gift, and without it -- you won't ever be successful.