Method of operation or usage.
The product that is operable in the domestic market may not be operable in the foreign market.
Exporters should determine the required product adjustments by observing competitive products or having their product tested by a local entity.
Products that rely heavily on written or spoken language have to be adapted for better penetration of the market.
Marketers may also have to adapt the product to different uses and be open to ideas for new uses for the product being offered.