4. Conclusions
As a result of the above mentioning we have toconclude that the spa market is an edge
segment that is having a rapid development and will be a major growth, but in the same time
it is a business that demand a highly involving and devotion.
For a SPA center all the trends and actions, which results from the analysis of the market
situation and the SWOT analysis, will have a major impact if it will stay focused and take
advantage of the fact that in order to be considered one of the best spas on the market there
are some actions that are absolutely required:
- participation in all important national and foreign tourism fairs;
- close relationship with the National Tourism Authority to be part of all their
promotion actions;
- coherent sales and marketing strategy to design products according with all the trends
exposed above related to age and life style;
- intensive marketing activities on the Romanian market which starts to became the
major player in the business mix of the spa;
- permanent evaluation of the spa market in Romania because the competitive set that is
developing rapidly.
It is very important for a successful Spa business to establish the Standard Operating
Procedures that it is making the difference for a happy and revisiting client.