The foundation of the strategic plan is the
vision, mission, activities and values of the organization. When articulated in formal statements, they provide the framework for identifying strategic goals. The statements provide a vision or target goal for the organization
to achieve and define what the organization does and why. They should be created or reviewed as the first step in formulating the organization’s strategic plan. Building and Managing a Better Board,one of the manuals in
the Community Development Library’s
Governance
series, has more information and
exercises on writing vision, mission, activities
and values statements.
These statements provide a filter through which
important decisions for the organization and the
standards for evaluating the effectiveness of your
programs and activities can be screened.