Referring to the mission, core values and key objectives of the Hilton Hotels group as a worldwide business it is clear that the objectives are being achieved up to the satisfactory level. Though the impacts of the sudden changes in the business environment, still the Hilton Hotels group has been survived in their business of hospitality with the proven capabilities in successful marketing.
But, when considering the market modelling marketing mix modelling is being a developing trend at innovative marketing strategies.MMM means the use of statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics on sales and then predict the impact of future sets of strategies. It is often used to optimize advertising mix and promotional tactics with respect to sales revenue or profit. Therefore, implementation of MMM on Hilton Hotels group may improve the trustworthiness as a marketing tool among its' major rival companies.