Yelkur (2000) argues that creating memorable experiences is critical to retaining current customers and attracting new ones. The findings of the present study hold implications for mangers of hedonic services. It is also reasonable to assume that the findings may be generalized or adapted to other service settings or service sectors. For example, the findings may be generalized to the hospitality sector, where an important goal for the service provider it that the customer is having a joyful experience. Furthermore, it is reasonable to assume that customer’s perceptions of design in the hospitality sector (e.g. in the design of a hotel) and interaction (e.g. interaction with frontline or other personnel at the hotel) are both linked to customers’ feelings (e.g. joy). Subsequently, there is reason to assume that the findings can be applicable or adapted to other service settings or service sectors.