Although e-business models differ somewhat from
traditional brick and mortar models, the fundamental
needs of consumers and businesses remain
the same. Consumers want desirable products and
services at competitive prices, while businesses
want profitable marketing and production. The
focus should be on long-term and short-term decision
making in the dynamic, competitive, and
compressed business cycles of the global e-era.
Figure 2 depicts the business core perspective in
the framework. As indicated in the figure, the
primary objective is profit maximization.