The Body Shop became a publicly traded corporation in 1984 when it was listed on London’s Unlisted Securities Market for just 95 pence per stock. By 1986, the stock price had increased ten-fold in value and was listed on the London Stock Exchange. The company grew quickly to be worth 700 million British pounds in 1991. Although the influx of money from the sale of stock enabled the company to expand throughout the world, there were disadvantages to having shareholders and a board of directors. Some shareholders began to complain that the company was diverting money into social projects instead of maximizing profits. Roddick had used her position as CEO to join the Body Shop with Greenpeace’s “Save the Whales” campaign and to form alliances with Amnesty International and Friends of the Earth. Although the company continued to grow in size, its market value was declining by 1998.